World Event Analysis Essay Example | Topics and Well Written Essays - 1250 words - 1

World Event Analysis - Essay Example orate social responsibility projects present companies with an opportunity to impact society building a reputation that can prove to be of advantage in terms of sales. It is worth noting that the group commits its time and resources on social responsibility and volunteerism events. The group collaborates with other organizations in projects and events that target to affect the society. One of these events was the launching of a campaign titled ‘back to school back to health’. This paper will analyze the reasons why the united health group to become a partner and how the event has affected the society and the community. With the emerging promotion of corporate social responsibility, companies face a challenge and an opportunity in fulfilling their responsibility in the social front. It is a requirement and an expectation for each company to contribute towards sustainability and social agenda. Each company must exhibit its commitment to contribute positively. This necessitates companies to respond to collaborations that call for the pursuit of worthy causes. Companies may not plan for these events to their happening. At times, they have to respond when need arises forcing the company to make adjustments in order to exhibit its commitment to worthy causes. On October 14, the united health care, which is a unit of the united health group, launched an event in partnership with 4-H Youth in Texas. The Eat-4-Health partnership targeted to educate people in the importance of healthy eating habits and adequate exercise in combating the prevalence of non-communicable diseases. The 4-H Youth, interested fami lies, and leaders from the community would share a day of fun, health exercises, and tips on healthy living. The united health care had the responsibility of conducting health exercise that can promote calorie breakdown in the body (United Health Group, 2012). Being a leader in the medical insurance industry, promoting healthy-living awareness is one of the

Marriott International Essay Example | Topics and Well Written Essays - 750 words

Marriott International - Essay Example It should be noted that the company tries to occupy different positions on the mind of each customer through its different product lines. After looking at its different positioning strategy, this paper will identify the strategic issues or risks faced by the organization. Lastly, it will also offer recommendations based on the conducted analysis. Marriott International offers an extensive array of accommodation products and services. The company's products range from affordable to luxurious lodging. It can be deduced that the company provides customers with the most basic accommodation packages at lower prices while it also excels in offering the luxury of value added services and fulfilling even the unfulfilled wishes of their guests. Marriott International's portfolio is composed of 16 brands: Marriott's Hotels and Resorts; JW Marriott Hotels and Resort; Renaissance Hotels and Resorts; Courtyard; Residence Inn; Fairfield Inn; Marriott Conference; TownePlace Suites; SpringHill Suites; Marriott Vacation Club International; Horizons; Ritz-Carlton Hotel Company; Ritz-Carlton Club; Marriott Execustay; Marriott Executive Apartment; and Grand Residences (Mariott International 2006). These various brands are marketed using different marketing mixes. However, it can be seen that Marriott International generally uses five major strategies-cost leadership, differentiation, focused cost leadership, focused differentiation, and integrated cost leadership and differentiation. It should be noted that Marriott pursue cost leadership in its Fairfield Inn brand which provides "consistent quality lodging at an affordable price." Differentiation is applied to its luxury brand Ritz Carlton and JW Marriott. It should be noted these hotels offer plain accommodation services but "experiences." Focused differentiation is applied to Marriott Vacation Club, ExecuStay, and Renaissance which accommodates a narrow segment of the market by offering highly differentiated service. The company employs focused cost leadership through its SpringHill Suites. Much of its product line banks on integrated cost leadership and differentiation like Courtyard and TownePlace Suites. The sales trend of Marriott International proves that both corporate and business unit strategies of the firm are working for its benefit. Right now, the company boasts of recording approximately $20 billion. Even though Marriott occupies different places in the mind of its customers, the company was able to strengthen its competitive position through its aggressive marketing efforts. The company was able to avoid confusion by strategically designing marketing mixes which clearly delineates one brand from the other. This was done by differentiating the products, promotion, and price strategies for each brand. What is notable though is Marriott's strong commitment in extending excellent service to its guests. The company often differentiates its products not only on the unique lodging designs and features but also on the service extended by its staff. Marriott banks on its capacity of knowing the needs and wants of its clientele. The company's aggressive effort of instilling unique f eatures to its products in its entire portfolio really paid off. 3.0 Recommendation Since

International Business (Globalization) Essay Example | Topics and Well Written Essays - 2000 words

International Business (Globalization) - Essay Example International businesses are at present largely restricted to their where they originated from, only if we consider their overall business operations and activity; they stay heavily 'nationally rooted' and carry on to be multinational, to a certain extent than translational ,organizations . (Palmisano 2006) While full globalization in this organizational sense may not have occurred on a large scale, these large multinational corporations still have considerable economic and cultural power. Multinationals can impact upon communities in very diverse places. First, they look to establish or contract operations (production, service and sales) in countries and regions where they can exploit cheaper labour and resources. While this can mean additional wealth flowing into those communities, this form of 'globalization' entails significant inequalities. It can moreover, it may lead to outsized scale job loss in especially for those whose industries were in the past located. The wages paid in the recent settings can be nominal, and worker's privileges and conditions pitiable. For instance, a 1998 study of exceptional economic zones in China showed that manufacturers for organizations such as Ralph Lauren, Adidas and Nike were the ones paying low wages, to the extent of 13 cents per hour Second, multinationals continuously look new or else under-exploited markets. They look to increase sales - often by trying to create new needs among different target groups. One example here has been the activities of tobacco companies in southern countries. Another has been the development of the markets predominantly populated by children and young people. There is increasing evidence that this is having a deep effect; that our view of childhood (especially in northern and 'developed' countries) is increasingly the product of 'consumer-media' culture. Furthermore, that culture is underpinned in the sweated work of the 'mothered' children of the so-called 'Third World'. With the aid of various media, the commodity form has increasingly become central to the life of the young of the West, constructing their identities and relationships, their emotional and social worlds. Adults and schools have been negatively positioned in this matrix to the extent that youthful power and pleasure are constructed as that which happens elsewhere - away from adults and schools and mainly with the aid of commodities. Of course such commodification of everyday life is hardly new. Writers like Erich Fromm were commenting on the phenomenon in the early 1950s. However, there has been a significant acceleration and intensification (and globalization) with the rise of the brand (see below) and a heavier focus on seeking to condition children and young people to construct their identities around brands. Third, and linked to the above, we have seen the erosion of pubic space by corporate activities. Significant areas of leisure, for example, have moved from more associational forms like clubs to privatized, commercialized activity. For example, charts this with

Street Gang Violence Research Paper Example | Topics and Well Written Essays - 2500 words

Street Gang Violence - Research Paper Example Policing force and governments across the world have come up with strategies to control street gangs but the process has become very complicated, Street gangs are always a step ahead of the government control agencies making it a challenge to control them. Street gangs have evolved to be very influential and powerful becoming a major threat to the society and the economy yet they are almost uncontrollable as they are always a step ahead of the relevant agencies and devising strategies that work will be important for the safety of people and economic growth. History of Street Gangs Unlike what most people think, street gangs started many centuries ago in Europe. There were gangs in the in 1600s in England that wore ribbons to identify themselves. In the 17th and 18th century, there were gangs in Germany that did criminal activities. The gangs at the time were made up of two to five members but there were some that had as many as ten or twelve members. These gangs were not really stree t gangs but they started the path to street gangs. After the Industrial revolution in England and Europe, many people in the society became rich. At the same time, there many people who were poor and lived in the slums, which became common at that time. People in the slums were looking for ways to take what the rich had. They formed groups which were mostly made up of young people between the age of 14 and 20 years. Each of the gang wanted to take control of a certain region within the city. Many gangs like the Redskins, Black hands and beehives were formed in the early 19th century. The gangs were spread across Manchester, London and Glasgow (Covey, 2010). At the same time, street gangs also started to be formed in the United States. The forty thieves’ street gang from New York was formed around 1820. This gang is one of the most popular street gangs in the United States. The gang was formed by Irish Immigrants who were trying to take control of New York City. These gangs we re involved in illicit activities like pick pocketing, stealing and violence. Some of the gangs in both Europe and United States were well organized and grew to feared gangs in their regions. At first, gangs were formed by people within a certain age group for example the youth in Europe. As time passed, street gangs evolved to be formed by immigrant minorities in other countries for example the United States. United States was a major hub for immigrants in the 19th century as it was growing and progressing very fast. Irish people were among the first immigrants in the United States. To survive, they formed gangs for example the infamous forty thieves in the New York City. Immigrants from other countries specifically Italy wanted to compete with the Irish Gangs in New York City. At the same time, there were other Irish Immigrants who wanted to form their own street gangs rather than join existing Irish gangs like the forty thieves. By the end of the 19th century, there were more tha n five common influential and powerful gangs in the United States. This country became the new hub for the Street gangs in the world. The gangs were mostly in New York and Chicago at that time. These two cities were the most common with immigrants (Andrews, 2013). United States continued to attract many immigrants from all over the world. Irish, Italian and Polish gangs were most common in the United Sta

Same sexual-marriage Essay Example | Topics and Well Written Essays - 1500 words

Same sexual-marriage - Essay Example First, on the historical ground, it is noted that the first recoded statement of people with the same biological sex who fall in love was in U.S, the University of Minnesota. Two students by the name John Richard and his lover McConnel Micheal fell in love, and when the pleasure grew to uncontrollable situation, they matched to county district court, for a request of marriage (Burns 120). This dramatic event occurred in 1970, particularly the eighth day of the fifth month. Unfortunately, it is in tabulation that the Court- Clerk by then Mr. Nelson Gerald declined the application, on the ground that both the applicants were men. This marked the beginning of  Ã‚  unending journey of love. With the knowledge they had concerning Minnesota law, the two applicants went ahead to sue Nelson, who was the Clerk by then handling the case, arguing that Minnesota laws do not mention anything to do with gender. In favor of Nelson, the trial court was not impressed with the claim and so they agre ed with Nelson. Nonetheless, the two lovers went ahead to seek the Supreme Courts intervention (Edwards 232). Still, since it was the first thing to be heard in America, the couple faced a rebuff again. However, the journey had been ignited. After several rejection and constitutional bans on the same sexual marriage, the Netherlands opened up. It is documented that in 1979, the Netherland country loosened up to the extent of adopting the unregistered cohabitation. Therefore, couple of the same sex could cohabitate, although not under a registered permit. This further, was forced to enter into scheme on the ground of being a civil status in rent law. Consequently, Netherlands was the first country to embrace same sexual marriage, and that they permitted the couples to apply for limited rights on the same. This wave moved across the world

Serial Killers Essay Example | Topics and Well Written Essays - 2250 words

Serial Killers - Essay Example A Serial Killer is usually considered to be a person found killing two or more person within a series of incidents. It has been ascertained that serial killers are usually psychotic. There are different types of serial killers such as ‘Visionary Serial Killer’, ‘Lust Killer,’ ‘Missionary Serial Killer’, ‘Thrill Killer’ and ‘Gain Serial Killer’. As stated earlier, different types of serial killers have different motives (Leung, n.d.). Correspondingly, the primary purpose of this paper is to provide a through description of the criminal background of Dennis Rader (BTK) and explain the criminal’s behaviors. Furthermore, this paper intends to discuss psychological theories and research contributed to the apprehension, prosecution understanding and/or treatment of the criminal. Background Dennis L. Rader popularly known by the name â€Å"Bind, Torture, and Kill† (BTK) was born in the year March 09, 1945 in the city of Pittsburg, Kansas in the USA. He is the oldest son of Mr. William Rader and Mrs. Dorothea Rader. Rader’s father Mr. William was a member of the US Marine corp. who later joined a privately owned firm in the year 1948. After joining the private firm the family moved into a modest but pleasant home on N. Seneca Street which was sold after Rader was arrested in the year 2005. As a child, it was observed that Rader was normal and unremarkable like other children of that age period. It was also viewed that Rader was an active participant of Boy Scouts and was a regular activities in Church Youth group program. It was later accepted by Rader that the desire to torture and kill someone was generated during the childhood stage but had to hide it from the outside world as it was illegal against the law. However, he also admitted that as a child he killed animals by hanging them in order to fulfill his fantasy. Those who knew Rader affirmed that as a youth he was addressed a po lite and quite young man. He was also considered to be one of the most precised speaking among his friends as he only spoke very little but meaningful. With the passage of time in the year 1965, Rader enrolled into Kansas Wesleyan College in Salina. He was considered to be average student amongst his classmates. . However, in the year 1966, he joined the US Air Force with the prime motive of not being drafted into the war going on between USA and Vietnam. Rader was first send to Lack Land Air Force Base in Saint Antonio for 1 year and kept serving in the military sector till his service ended in the year 1970. It is worth mentioning at during his service in the air force Rader was ranked as sergeant for his excellence contribution to the US air force especially in installation of antenna equipment’s. Later he married Paula Dietz one of his fellow classmates and was 3 years younger than him. After their marriage they settled in Park City not far from his father’s home a nd worked in several stores till he was recruited by Cessna in the year 1973 together earning a degree in Electronics in the same year. It is worth mentioning that it took Rader 6 years of night schools to earn the degree and he describes himself as a C minus or D level students. Soon after getting fired by Cessna in the year 1973 Rader was again fascinated by his childhood desire to kill people. Soon after getting fired from the job, Rader searched for situations to fulfill his desire for killing people.

Global marketing Essay Example | Topics and Well Written Essays - 3000 words

Global marketing - Essay Example Foreign direct investment is simply direct investments across national boundaries† (Dicken, 2007, p.36). Earlier, countries were bit reluctant in welcoming foreign direct investment because of the concerns about the negative impacts upon domestic firms caused by the intrusion of foreign firms. However, world has realised that these concerns are nothing in front of the huge benefits and advantages brought by foreign direct investment. It should be noted that communist China is the number one exploiter of globalization and foreign direct investments at presents. In other words, China has no hesitation in allowing foreign companies to function in its soil now. In short, global marketing has gained lot of relevance and importance in the heavily globalized world at present. Even though globalization is believed to be the brain child of capitalist countries such as America and UK, it is fact that these countries failed to exploit the opportunities of it properly. For example, recent recession affected UK immensely. At the same time Asian countries such as India, China, Japan and Korea escaped from the negative effect if recession. This is because of the fact that these countries exploited globalization to their advantages. It should be noted that Indian automobile manufacturer TATA has recently acquired prestigious British automobile manufacturers such as Jaguar and Land Rover. Even then, many prominent British companies are currently working in overseas countries. For example, British telecommunication giant, Vodafone is one of the major telecommunications company in India now. In short British companies have lot of opportunities in overseas market. Established in 1995 in Dorset, England by Dutch millionaire Klaas Zwart, Ascari Cars is one of the major automobile manufacturers in Britain now. Even though Ascari is more interested in the making of sports cars, it is making luxurious passenger cars also. Even though many of the British cars manufacturers have al ready established business units in India, Ascari failed to do so until now. This paper analyses the opportunities of Ascari Cars in Indian market. Reason for choosing Ascari cars   â€Å"Ascari cars† is one of the most rapidly growing British companies now. Even though it was established only in 1995, it has already succeeded in informing its presence in the market. â€Å"Ascari cars is a medium sized organization. Many people have the illusion that only prominent or huge organizations might be able to establish business units in overseas countries as part of their global marketing strategies. However, it is already proved that the size of the company is irrelevant as far as the success and failures of global marketing are concerned. â€Å"In 2006 the Ascari KZ1-R was built to compete in GT championships around the world with ultimately scooping the British GT Championship in 2009†(Ascari race resort, n.d.). Until recent times, car racing was not a popular sport in India. However, recent statistics shows that the interests of Indian people in formula one competitions or car racing is slowly increasing. In others words, Indians started to love sports cars in recent times. So, the opportunities for Ascari in Indian market are tremendous. Even though call for energy efficient or