Analytical Paper

Analytical Paper APN is a diversified media company that engages in activities such as newspaper publishing, radio broadcasting, and outdoor advertising. The company is headquartered in Sydney, Australia.For fiscal 2004, APN generated revenues of AU$1.3 billion ($979.0 million), a 12.2% increase over the previous year's revenues of AU$1.1 billion ($872.2 million). The company reported a net profit of AU$128.3million ($97.9 million) in 2004, representing a 24% increase over 2003's net profit of AU$103.5 million ($79.0 million).Business DescriptionAPN is a diversified media company. It operates in three segments: publishing, radio, and outdoor advertising.The company publishes around 24 daily and over 90 non-daily newspapers throughout Australia and New Zealand. In Australia, it serves the regions of Queensland and northern New South Wales. In New Zealand, APN operates the New Zealand Herald, which has a daily readership of 603,000 people aged over 15, as well as a number of regional and community news papers and mass-market magazines.English: Anika Moa in Invercargill,NZ - 19 March 2...APN also operates printing businesses, as well as a security plastics company.APN's radio broadcasting activities consist of investments in around 12 metropolitan radio stations in Australia and 105 radio stations in New Zealand. It manages a joint venture, the Australian Radio Network (ARN), with Clear Channel Communications, a radio broadcaster in the US.APN operates outdoor advertising categories such as posters, street furniture, transit, and supersites. It also runs outdoor businesses in New Zealand, Hong Kong, Malaysia, and Indonesia. The company's major outdoor businesses include Transit, Supersites, Rainbow, Kurnia, and Street Furniture.AnalysisAPN has links back to the pioneer newspaper families that brought a free press to the developing parts of Australia in the 1850s. These families consolidated their printing interests in 1968 to form Provincial Newspapers.In 1988, the company was acqu ired by Independent Newspapers of Ireland and changed its...

Article Report Example

Article Report Example Article Report – Book Report/Review Example Article Report: Mate-Choice Copying in Japanese Quail Coturnix coturnix japonica is a type of species among the Japanese quails. To determine the criteria that significantly affect how female Japanese quails are searching for their mate, the authors hypothesized that â€Å"female birds copy one another’s choices of males† (Galef & White, 1998: 545). To initiate breeding condition of female quails, the researchers placed them inside a stainless-steel cage for a maximum of 30 days. To initiate breeding condition among the male quails, the researcher purposedly placed the male quails with the females under breeding condition. On a daily basis, each male quail was paired with a couple of randomly selected female quails until the male quail would mount the two females for two weeks. To find out whether or not the authors’ hypothesis is acceptable or not, the researchers conducted a series of experiments using 10 male and 10 female Japanese quail that was taken from a commercial breeder in Ontario. The first experiment examines the female choices on male quails. The second experiment examines whether watching mating changes females’ criteria in choosing male. The third experiment examines how female quail chooses their male counterparts. The last experiment aims to monitor changes in female perception on male quails or male behavior.The authors confirmed that the researchers’ hypothesis which suggests the idea that â€Å"female birds copy one another’s choices of males† is acceptable. Based on the research study result, female quails that were given the opportunity to watch their non-preferred male spent significantly more time together with the male quail during post-tests as compared to pre-tests. Furthermore, watching male and female quails mate does not create any significant changes with regards to the preferences of female quails when choosing a mate. However, it was noted that female quails who mated with a non- preferred male becomes less attractive to them as compared to their non-preferred males whom they have not mated. *** End ***ReferencesGalef, B., & White, D. (1998). Mate-choice copying in Japanese quail, Coturnix coturnix japonica. Anim. Behav. , 55(3):545-552.